The majority of small online business owners will spend quite a bit of time on social sites such as Facebook and Twitter and dismiss internet business forums as a tool to promote their online businesses. By doing this they are missing out on a great opportunity as forums are a place where like-minded people get together to discuss topics that are relevant to all of them and to find solutions to specific problems that affect their particular market.
Because forums are really quite small when compared to many of the broader social media sites, particularly the more popular ones they are often overlooked. There have been several studies done where it has been reported that practically every online business owner has considered being active on social sites as important to their online success.
So how can forums help your online income business?
Just like social sites, the main purpose of internet business forums is to establish credibility and build relationships with like-minded people involved in the same field of business. We all know that people are happier to purchase anything from people that they know and trust.
Finding and joining a forum that is related to your business niche is a way to get your business in front of people who are already interested in the online income opportunities that you are offering. Also one of the main reasons that people post on forums is because they are looking for some type of help. It could be something as simple as an answer to a basic question or they may be looking for a specific product that they have been unable to find. It does not really matter; the thing is it can be an opportunity for you to help them.
But first you must be sure that you understand the reasons why you are posting and being active on a forum. If your intention is to create an effective strategy you need to be able to add value to the conversation. Mostly online business owners post on forums so that they can promote their websites (not their income opportunities), to get answers to questions and to gather information and learn about target marketing and also to pre-sell the idea of their products to prospective customers.
Forums are different from the bigger social networks as they are far more personal and generally it is a much tighter knit community. What this ultimately means is that anything you have to say will carry far more weight on the outcome whether it is for better or worse.
To be sure that your presence on the forum is welcomed it is essential that you provide useful and valuable information and preferably to keep it original wherever possible. One big benefit you can gain from the personal nature of an online forum is by posting questions that relate to products or services that you promote or are planning on creating. This is an excellent method to get market research directly from your target market. Consider it as a big focus group.
If you use it wisely an online business forum could possibly be one of your most successful tools for your online income business and the best part is that it is something that so many of your competitors are probably overlooking completely which can give you a fantastic unique edge.